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Reading: Priced at Zero: How Brazil’s Méliuz Turned to Bitcoin to Escape a Treasury Trap
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Priced at Zero: How Brazil’s Méliuz Turned to Bitcoin to Escape a Treasury Trap

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Last updated: November 30, 2025 7:00 p.m.
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Published: November 30, 2025
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The company adopted a bitcoin treasury plan by deploying a strategy inspired by Metaplanet, with 66% shareholder approval, to mitigate negative returns from government bonds.

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